Guides for contractors and home services companies on converting internet leads into booked appointments and signed contracts across all major trades.
Guides for contractors and home services companies on converting internet leads into booked appointments and signed contracts across all major trades.
Window replacement is a high-ticket, long-cycle sale where the phone call's only job is to get you in the door. Here's the complete system — from lead to in-home appointment to close — including financing strategies, aged lead re-engagement, and the two-decision-maker problem every window company faces.
Plumbing leads split into two categories that require completely different handling: emergency calls where speed wins everything, and project leads where trust and qualification determine the close. Here's the complete system for both — from dispatch to upsell.
Pest control leads are deceptively simple — the initial service is low-ticket, but the real money is in recurring agreements. Here's the complete system for converting pest control leads from first call through annual contract, including scripts, seasonal strategies, and aged lead re-engagement.
HVAC leads split into two categories: emergency repairs and planned replacements. This guide covers scripts for both, the service-to-sales pipeline, maintenance agreements as lead nurture, aged lead seasonal strategies, and CRM setup for HVAC companies.
Roofing leads are high-value opportunities — $8K to $25K+ per job. This guide covers initial contact scripts, the estimate process, insurance vs. retail leads, aged lead strategies, and the follow-up system that closes deals after the estimate.
The complete playbook for contractors working internet leads — from the first callback to the signed contract. Covers speed to lead, estimate booking scripts, follow-up cadences, aged lead strategies, and CRM setup for every home services trade.