Fill Your Pipeline with Affordable Aged Leads That Convert

When you buy aged leads, you're accessing prospects who've already expressed interest in your products or services—but at a fraction of the cost of fresh, real-time leads. For insurance agents, mortgage brokers, and solar professionals operating on tight marketing budgets, aged leads offer the perfect solution to keep your pipeline full and your cost per acquisition low.

Aged leads are contact records from prospects who requested quotes or information anywhere from 30 to 365+ days ago. These aren't cold contacts pulled from random lists—they're real people who actively sought out your type of service. They filled out forms, requested quotes, and demonstrated genuine purchase intent.

The key advantage? While fresh leads get bombarded by multiple agents immediately and cost $25-$80 each, aged leads have cooled down from the initial frenzy and sell for just $0.25-$3.00 per lead. That's up to 90% in cost savings while still reaching prospects with proven interest.

Many of these prospects never bought because timing wasn't right, they got overwhelmed with calls, or they simply needed more time to make a decision. When you buy aged leads and follow up strategically, you're often the only agent still pursuing them—giving you a massive competitive advantage.

The math is compelling. With a $500 budget, you could buy 10-20 fresh leads. Or you could purchase 500-1,000 aged leads and work them systematically. Even with lower conversion rates, the sheer volume creates better outcomes.

Consider this real example: An insurance agent spending $500 on 15 fresh leads might close 2-3 deals. That same agent buying 750 aged leads at $0.67 each could close 7-10 deals with proper follow-up. The difference? Persistent contact across multiple touchpoints and catching prospects when their circumstances have changed.

The cost savings extend beyond the initial purchase. Aged leads allow you to test new markets, experiment with messaging, and build robust nurture campaigns without the pressure of needing immediate conversions to justify the investment.

Insurance agents selling life, health, auto, Medicare, and final expense policies represent the largest buyers of aged leads. The long sales cycle for insurance products aligns perfectly with the aged lead model. Many prospects need 5-7 touchpoints before they're ready to buy, and aged leads provide affordable volume to support extended nurture campaigns.

Mortgage brokers and loan officers use aged leads to fill gaps between referral business and build refinance pipelines. With home values and interest rates constantly changing, homeowners who inquired months ago may now have different circumstances that make them ready to act.

Solar installers face high customer acquisition costs with fresh leads. Aged solar leads at $0.50-$1.50 each allow installation companies to maintain consistent outreach while controlling marketing expenses. The long consideration period for solar makes aged leads especially effective in this vertical.

Not all aged lead sources are equal. Quality providers validate phone numbers multiple times and append additional contact data, giving you 3-4 phone numbers per record along with email addresses and postal information. This multi-channel contact capability significantly increases your connection rate.

Look for aged leads that include key demographic and inquiry data—like coverage amounts, property values, or specific interests that help you qualify prospects quickly. Geographic filtering lets you target specific states, zip codes, or regions where you're licensed to sell.

Reputable aged lead providers also ensure TCPA compliance. Remember that phone consent typically expires after 90 days for internet leads, so work leads promptly or use alternative contact methods like email and direct mail for older records.

Success with aged leads requires a different approach than fresh leads. Plan for 5-7 touchpoints across multiple channels. Call first, but don't stop there. Follow up with emails, text messages (where compliant), and even direct mail to stay top of mind.

Use a re-engagement script that acknowledges time has passed since their initial inquiry. Ask if their situation has changed rather than assuming they're still in the same place. Many prospects will have new circumstances—job changes, life events, or simply more clarity about what they need—that make them more ready to buy now than when they first inquired.

Load aged leads into your CRM with scheduled follow-up sequences. Automation helps you maintain consistent contact without requiring manual effort for each lead. The agents who succeed with aged leads treat them as a long-term asset, not a quick hit.

When you buy aged leads, you gain access to proven prospects at prices that make sense for your business. The combination of dramatically lower costs and high volume creates opportunities to scale your sales operation profitably. Whether you're a new agent building your business or an established professional looking to expand your market reach, aged leads provide the cost-effective solution you need to keep your pipeline consistently full and your business growing.