Aged Lead ROI Calculator
Find out exactly how much revenue your aged lead investment could generate. Adjust the inputs to match your business, or use our industry benchmarks.
Industry benchmark: $3.00 (30-60 day)
Industry benchmark: 3%
Industry benchmark: $1,200
Your Results
Return on Investment
+1100%
Total Investment
$3,000.00
Expected Conversions
30.0
Expected Revenue
$36,000.00
Cost per Acquisition
$100.00
Revenue per Lead
$36.00
Leads to Close 1 Deal
34 leads ($102.00)
vs. Industry Benchmarks
Close Rate
3%
Benchmark
3%
Cost/Lead
$3.00
Benchmark
$3.00
Deal Value
$1,200
Benchmark
$1,200
How to Interpret Your Results
200%+ ROI is the target. This means for every $1 you invest in aged leads, you're generating $3 or more in revenue. Most agents with a working system — scripts, cadence, CRM — hit this range consistently.
Cost per acquisition (CPA) matters more than cost per lead. A $3 lead that converts at 2% gives you a $150 CPA. A $0.50 lead that converts at 0.3% gives you a $167 CPA. Cheaper leads aren't always better — focus on the total cost to close a deal.
The break-even insight: Even closing ONE deal from a batch of aged leads is often profitable. If your average commission is $1,000 and you spent $500 on 500 leads at $1 each, one closed deal puts you $500 ahead. Everything after that is pure profit.
How to Improve Your Aged Lead ROI
Increase your close rate with better scripts, more follow-up touches through a proven cadence, and automated email drip sequences.
Decrease your cost per lead by buying in larger volumes (most vendors offer 10-30% discounts), using slightly older leads (60-180 days instead of 30-60), or negotiating with your vendor. See our pricing guide for current rates.
Increase your deal value through upsells, cross-sells, and bundled products. An insurance agent who sells a final expense policy AND an annuity on the same lead doubles their revenue per conversion.
For the complete system, visit our aged leads resource hub.
FAQ
What's a good ROI on aged leads?
200-500% ROI is common with a good system — meaning for every $1 you spend on aged leads, you generate $3-$6 in revenue. Some top-performing agents see 1,000%+ ROI. The key factors are your close rate, deal value, and cost per lead. Use the calculator above to see where you stand.
How accurate are these benchmarks?
The pre-filled values are industry averages based on data from major aged lead vendors and agent surveys. Your actual results will vary based on your scripts, follow-up cadence, CRM setup, and consistency. The benchmarks give you a realistic starting point — adjust the inputs to match your actual performance.
Why is my ROI negative?
A negative ROI usually means your close rate is too low or your average deal value is too small relative to your lead cost. Before blaming the leads, check your system: Are you completing your full follow-up cadence? Are your scripts optimized? Is your CRM automating touches? Most negative ROI is a system problem, not a lead quality problem.
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Ready to Test Your ROI? Get Aged Leads Now
- 1DNC-scrubbed, compliant data across all major industries.
- 2No contracts — buy what you need, when you need it.
- 3Use your ROI numbers above to set your budget and volume.
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