Bill RiceIf you're shopping for aged leads, you've probably noticed that most vendors make you call for pricing, sit through a sales pitch, and sign a contract before you can buy a single lead. That's the old model — and it's why AgedLeadStore's self-service approach disrupted the market.
But AgedLeadStore isn't the only option. This guide compares the major aged lead vendors side by side — real names, real pricing where available, and honest assessments of who each vendor is best for. We also break down pricing by vertical so you know what to expect before you pick up the phone or open your wallet.
Disclosure: AgedLeadStore is our affiliate partner — we earn a referral commission when you purchase through our links. We recommend them because they consistently deliver the best experience for individual agents and small teams. The other vendors listed here are included for comparison purposes and are not affiliates.
Aged Lead Vendor Comparison
AgedLeadStore (agedleadstore.com)
The self-service marketplace. AgedLeadStore is the largest on-demand aged lead platform in the market, serving 40,000+ customers across 44 states over 21+ years. Founded by Troy Wilson and operated by Next Wave Marketing Strategies.
What makes them different: You browse the inventory, apply filters, see pricing, and download leads instantly — no sales calls, no contracts, no minimums. This is rare in the lead industry, where most vendors require a phone conversation before you can buy anything.
Pricing (published on site):
Key features:
- Self-service platform with instant CSV download
- No contracts, no minimums
- DNC-validated phone numbers (landline vs. cell identification)
- Filter by state, zip code, lead age, phone type, consumer age, and more
- Up to 20% replacement guarantee on wrong numbers and disconnects
- Volume discounts — price per lead drops as order size increases
- Extensive sales training resources, scripts, and webinars
Best for: Solo agents, small teams, and anyone who wants to buy leads on their own terms without a sales pitch. The transparent pricing and self-service model make it the easiest vendor to test.
Browse leads at AgedLeadStore →
The Leads Warehouse (theleadswarehouse.com)
The high-volume, multi-vertical supplier. Operating for 19+ years, The Leads Warehouse offers the broadest vertical coverage in the aged lead market — 15+ categories ranging from insurance and mortgage to consumer debt, tax debt, auto warranty, and addiction/rehab leads.
Pricing: Not publicly listed — call for quote (800-884-8371). Their sales model is consultative, meaning you speak with a rep who builds a custom package based on your needs.
Verticals offered:
- Insurance (Medicare, ACA, final expense, auto)
- Financial (consumer debt, tax debt, student loan, credit repair, MCA, precious metals)
- Mortgage
- Solar
- Home services (home warranty, home improvement)
- Legal (motor vehicle accident, social security disability)
- Data lists (consumer data, business data, cell phone data)
Key features:
- Aged and real-time leads available
- Exclusive first-position leads from owned marketing properties
- 200,000+ solar leads per month in inventory
- Campaign tactics, scripts, and tech tips provided
- AI agent solutions for call centers
- Co-branding options for exclusive campaigns
Best for: Call centers and multi-line agencies that need high volume across diverse verticals. The consultative model works well for operations buying thousands of leads per month who want a dedicated account rep.
iLeads (ileads.com)
The enterprise mortgage specialist. One of the longest-tenured lead providers in the industry (operating since 1996), iLeads specializes in "vintage" mortgage leads — their term for aged leads. Their client roster includes Freedom Mortgage, Mr. Cooper, loanDepot, Caliber Home Loans, and NewRez.
Pricing: Not publicly listed — quote-based model. Industry sources place vintage mortgage leads in the $1–$10 range depending on age and filters, but pricing is negotiated per client.
Verticals offered:
- Mortgage (FHA, VA, conventional, jumbo, ARM, refinance, purchase)
- Insurance (vintage insurance leads)
- Homeowner lead lists with current lien information
Key features:
- Customizable homeowner lead lists with lien data
- Filter by loan type, geography, and custom criteria
- Enterprise-grade support and account management
- The longest operating history in the space (28+ years)
Best for: Large mortgage lenders and call centers processing thousands of leads per month. Not designed for individual loan officers — this is an enterprise product with enterprise pricing and support.
RGR Marketing (rgrmarketing.com)
The managed-service mortgage lead provider. Operating for 20+ years as ReallyGreatRate, Inc., RGR is primarily a real-time and exclusive lead provider — not an aged lead marketplace. They're included here because many lead buyers compare real-time and aged options as part of their sourcing strategy.
Pricing:
- Shared mortgage leads starting at $5
- Exclusive leads in competitive markets can exceed $100
- Dynamic pricing based on geography, loan type, and exclusivity
Verticals offered:
- Mortgage (purchase, refinance, FHA, VA, jumbo, ARM, cash-out, home equity)
- Solar
- Home improvement (windows, roofing, siding, bathroom)
Key features:
- In-house media buying team
- Full TCPA compliance with Jornaya LeadiD certification
- Real-time delivery via API to Velocify, Encompass, Salesforce
- Credit band filtering (740+, 680-739, 620-679)
- Strategic partner approach — they help train your sales team
- Some clients since 2004
Best for: Mortgage lenders and solar companies that want real-time exclusive leads with managed service support. Not an aged lead vendor — but useful for comparison when evaluating the cost difference between real-time ($5-$100+) and aged ($0.50-$5.00) mortgage leads.
QuoteWizard by LendingTree (agents.quotewizard.com)
The brand-name insurance lead source. A LendingTree company, QuoteWizard provides real-time insurance leads and live transfer calls. They're not an aged lead vendor, but they're one of the largest insurance lead providers and are included for cost comparison context.
Pricing:
- Real-time shared leads: $7 – $10 per lead
- Exclusive leads: $25+
- Live transfers: premium pricing (not publicly listed)
Verticals offered:
- Auto insurance
- Home insurance
- Health insurance
- Renters insurance
- Life insurance
Key features:
- Backed by LendingTree (major brand credibility)
- Agent Elite Program with training and support
- Real-time delivery
Best for: Insurance agents who want the highest-intent leads and are willing to pay premium pricing. The per-lead cost is 10-40x higher than aged leads, which illustrates why many agents blend real-time and aged strategies.
Head-to-Head Comparison Table
What to Look for in Any Aged Lead Vendor
Before you hand over your credit card, run through this checklist:
- DNC scrubbing included. Every lead should be scrubbed against the National DNC Registry and applicable state registries before delivery. The legal requirement is to scrub at least every 31 days. If the vendor charges extra for this or doesn't mention it, walk away. See our DNC compliance guide for details.
- Transparent pricing. You should be able to see what leads cost before you create an account. Hidden pricing usually means inflated pricing.
- No long-term contracts. The best vendors let you buy when you want, how much you want, without locking you into commitments.
- Filtering and targeting. Can you filter by state, lead age, date range, and vertical? The more control you have, the better your results.
- Clear return policy. What happens when you get disconnected numbers or bad data? Reputable vendors have a published return policy.
- Data freshness indicators. The best vendors show exactly when the lead was generated — not just a vague "aged" label.
- Delivery format. CSV download for easy CRM import is the standard. Direct CRM integrations are a bonus.
- Consent documentation. Your vendor should be able to explain how leads were generated and what consent language the consumer agreed to. This matters for TCPA compliance — regardless of the FCC's 1:1 consent rule being vacated, the underlying consent requirements remain in full force.
- Consistent inventory. Some vendors have patchy inventory. Ask about availability in your target states before committing.
For a deeper evaluation framework, read our full guide on how to evaluate a lead vendor.
Aged Leads by Vertical — What to Buy and Where to Start
Not sure which vertical to start with? Here's a quick guide based on your profession:
Insurance agents:
- Life insurance leads — highest volume, rich data (DOB, coverage amount, health rating)
- Health insurance leads — strong outside of open enrollment when consumers have qualifying events
- ACA leads — subsidy-eligible consumers who need enrollment help
- IUL leads — higher-value prospects looking for cash-value products
- Auto insurance leads — lowest cost, great for cross-sell and book-building
Mortgage loan officers:
- Mortgage leads — purchase and refinance, filterable by loan type
Home improvement contractors:
- Home improvement leads — windows, roofing, siding, HVAC, solar
For scripts and systems to convert these leads, browse our vertical-specific guides:
- How to work life insurance leads
- How to work health insurance leads
- How to work mortgage leads
- How to work home improvement leads
- How to work auto insurance leads
FAQ
How old are aged leads, and does older mean worse?
Aged leads are typically 30 to 120+ days old. Older doesn't necessarily mean worse — it means cheaper. Many agents report strong conversion on 60- to 90-day-old leads because the consumer's need hasn't changed. The key is a solid follow-up cadence and realistic contact rate expectations.
Can I call aged leads legally?
Yes, with conditions. Leads must be DNC scrubbed before calling — the legal requirement is every 31 days. If a number is on the DNC list and you call it, fines can reach $43,280 per violation. Always buy from vendors who include DNC validation, and understand TCPA compliance requirements for your outreach method.
Why is AgedLeadStore the only vendor with published pricing?
Most lead vendors use a consultative sales model where pricing is negotiated per client. AgedLeadStore built a self-service marketplace model instead — think Amazon for leads. This transparency is a major differentiator and makes it the easiest vendor to test without commitment.
How many aged leads should I buy for my first order?
Start with 200 to 500 leads in a single vertical and state. This gives you enough volume to test scripts, measure contact rates, and calculate cost-per-acquisition before scaling. Don't buy 5,000 leads on day one. Our lead budget guide can help you plan.
Should I use aged leads or real-time leads?
Both serve different purposes. Real-time leads (from vendors like QuoteWizard or RGR Marketing) have higher intent and contact rates but cost 10-40x more per lead. Aged leads cost pennies on the dollar and deliver strong ROI at volume. Many successful agents use a blended strategy — real-time for immediate pipeline, aged for volume and nurturing. See our full analysis in the real cost of aged vs. fresh leads.
Start Building Your Pipeline
Pick a vertical. Start with a manageable batch. Work the leads with a structured follow-up cadence and a proven CRM system. Track your numbers. Then scale what works.