Aged Lead Vendor Comparison: Finding the Best Data for Your Sales Team (2026)

Choosing an aged lead vendor is one of the most consequential decisions you'll make as an agent or team lead — and it's one of the hardest to research. Every vendor says they have "the best data." Every vendor claims high contact rates. And almost every comparison online is written by a vendor promoting themselves.

This guide is different. We work with aged leads daily, we've tested multiple providers, and we're transparent about our relationships. Below you'll find an honest breakdown of what makes a good vendor, profiles of the major players, a side-by-side comparison, and a framework for evaluating vendors yourself.

Disclosure: AgedLeadStore is an affiliate partner — we recommend them and earn a referral commission when you purchase through our links. That said, we recommend them because they're genuinely the best option for most buyers, not the other way around. Every vendor profiled below gets fair treatment based on their actual strengths.

What Makes a Good Aged Lead Vendor

Before comparing specific vendors, understand what to evaluate. These are the criteria that separate reliable providers from vendors who'll waste your money.

Data quality and accuracy. The most important factor. What percentage of phone numbers are valid and connected? What's the bad data rate (disconnected numbers, wrong numbers, deceased)? A cheap lead with a 40% bad data rate is more expensive per valid contact than a pricier lead with a 15% bad data rate.

DNC scrubbing. Non-negotiable. Your vendor should scrub every lead against the National DNC Registry and applicable state registries before delivery. If they charge extra for this or don't offer it, move on. See our DNC compliance guide for why this matters.

Filtering options. The ability to filter by state, lead age, industry vertical, and demographic criteria lets you target the leads most likely to convert for your specific business. More filter options = more control over your lead quality.

Volume and consistency. Can the vendor deliver the volume you need, consistently, month after month? Some vendors have inventory gaps in certain verticals or geographies. Ask about availability before committing.

Return/refund policy. What happens when you get bad data? A reputable vendor has a clear policy for returning disconnected numbers, wrong numbers, or leads that don't match your filters. Read the policy before you buy.

Pricing transparency. Clear pricing with volume tiers, no hidden fees, and straightforward ordering. If you can't figure out what leads cost from the website, that's a red flag.

Customer support. When you have an issue with a batch, can you reach a human? Responsive support matters more than most agents realize — especially when you're troubleshooting import issues or requesting refunds.

Vendor Profiles

Aged Lead Store

Overview: The largest aged lead marketplace, with over 2 million leads added to their database monthly. AgedLeadStore operates a searchable database model — you browse available inventory, apply filters, and purchase specific batches rather than ordering blind.

Industries: Insurance (life, health, Medicare, final expense, auto, home, P&C, annuity), mortgage (purchase and refinance), solar, and home improvement. The broadest vertical coverage of any aged lead vendor.

Pricing: Competitive and transparent, with volume discounts. Pricing varies by vertical and lead age — see our pricing guide for current ranges.

Key strengths:

• Searchable database with advanced filtering (state, age, vertical, date range)
• DNC scrubbing included on all leads
• No contracts or minimums on most products
• Spanish-language leads available
• Consistent inventory across all major verticals
• Clear return policy for bad data

Best for: Insurance agents, mortgage loan officers, and solar reps who want broad selection, reliable inventory, and the ability to browse before buying. Our top recommendation for most buyers.

Browse aged leads at AgedLeadStore — use promo code BILLRICE for a discount on your first order.

Badass Insurance Leads

Overview: An insurance-focused aged lead provider with particular strength in final expense and mortgage protection verticals. They offer both English and Spanish language leads.

Industries: Life insurance, health insurance, final expense, IUL (indexed universal life), and mortgage protection.

Key strengths:

• Strong focus on final expense and mortgage protection niches
• Bilingual lead inventory (English and Spanish)
• Competitive pricing for their specialty verticals
• DNC scrubbing included

Best for: Final expense and mortgage protection specialists, particularly agents serving Spanish-speaking markets.

The Leads Warehouse

Overview: A mortgage-focused aged lead provider specializing in purchase and refinance leads.

Industries: Mortgage (purchase and refinance) — this is their primary focus.

Key strengths:

• Deep mortgage lead inventory
• Volume-based pricing tiers
• Mortgage-specific filtering options

Best for: Mortgage-heavy operations that need deep inventory in the mortgage vertical specifically.

Second Chance Leads

Overview: An insurance-focused provider offering pre-vetted aged leads across P&C and life verticals.

Industries: Life insurance, auto insurance, and homeowners insurance.

Key strengths:

• Pre-vetted lead data
• DNC scrubbing included
• Return policy for bad data

Best for: P&C-focused agencies looking for homeowners and auto insurance leads.

Stellar Prospects

Overview: A multi-line insurance lead provider covering auto, home, life, health, and Medicare verticals.

Industries: Auto, home, life, health, and Medicare insurance.

Key strengths:

• Multi-line coverage for agencies selling across verticals
• Various lead age brackets available

Best for: Multi-line agencies that need leads across several insurance verticals from a single provider.

Side-by-Side Comparison

Here's how the major vendors stack up on the features that matter most:

Insurance leads available: Aged Lead Store (yes), Badass Insurance Leads (yes), The Leads Warehouse (no), Second Chance Leads (yes), Stellar Prospects (yes)

Mortgage leads available: Aged Lead Store (yes), Badass Insurance Leads (limited), The Leads Warehouse (yes), Second Chance Leads (no), Stellar Prospects (no)

Solar leads available: Aged Lead Store (yes), Badass Insurance Leads (no), The Leads Warehouse (no), Second Chance Leads (no), Stellar Prospects (no)

DNC scrubbing included: Aged Lead Store (yes), Badass Insurance Leads (yes), The Leads Warehouse (varies), Second Chance Leads (yes), Stellar Prospects (varies)

Searchable database: Aged Lead Store (yes), Badass Insurance Leads (no), The Leads Warehouse (no), Second Chance Leads (no), Stellar Prospects (no)

Return policy: Aged Lead Store (yes), Badass Insurance Leads (yes), The Leads Warehouse (varies), Second Chance Leads (yes), Stellar Prospects (varies)

Spanish-language leads: Aged Lead Store (yes), Badass Insurance Leads (yes), The Leads Warehouse (no), Second Chance Leads (no), Stellar Prospects (no)

No minimum order: Aged Lead Store (yes), Badass Insurance Leads (varies), The Leads Warehouse (varies), Second Chance Leads (varies), Stellar Prospects (varies)

Bottom line: AgedLeadStore offers the broadest coverage, most transparent pricing, and most flexible purchasing across all verticals. The specialty vendors serve specific niches well — Badass for final expense/mortgage protection, Leads Warehouse for mortgage-only shops, and Second Chance/Stellar for specific insurance verticals.

How to Evaluate Vendors Yourself

Don't take anyone's word for it — including ours. Here's how to test vendors systematically.

Start with a small test order. Buy 500 leads from any vendor you're evaluating. This is your minimum viable test — enough volume to measure meaningful metrics, small enough to limit risk. Budget $500-$1,500 for the test depending on the vertical and lead age.

Track contact rate as your first quality indicator. Contact rate (percentage of leads where you reach a live person) is the fastest proxy for data quality. If you're reaching 20-30% of leads, the data is solid. If you're below 10%, the data has quality issues. Track this from day one.

Measure bad data rate. What percentage of phone numbers are disconnected, wrong numbers, or otherwise invalid? A good vendor should have a bad data rate under 15-20%. Above 25% is a red flag.

Test the return process. Submit a return request for bad data within the vendor's stated policy. How easy is the process? How quickly do they respond? How the vendor handles returns tells you a lot about how they'll treat you as a customer.

Don't switch too quickly. Give each vendor a full 30-day test with at least 500 leads worked through your complete follow-up cadence. One bad batch doesn't condemn a vendor, and one great batch doesn't prove them. You need a full cycle to make a fair evaluation.

Compare CPA, not just CPL. The cheapest leads aren't always the best value. A vendor charging $3/lead with 25% contact rate produces cheaper contacts than a vendor charging $2/lead with 10% contact rate. Track your cost per acquisition by vendor — that's the number that determines profitability. For benchmarks, see our conversion rate guide.

Start with one vendor, then diversify. Don't split your first order across three vendors — you won't have enough volume with any single vendor to evaluate fairly. Start with one, establish your baseline, then add a second vendor to compare. Two vendors gives you redundancy and pricing leverage.

FAQ

Which aged lead vendor is the best?

For most agents and teams, AgedLeadStore is the best overall option because of their breadth of verticals, searchable database, transparent pricing, and consistent inventory. However, "best" depends on your specific needs: if you're exclusively a final expense agent, Badass Insurance Leads is a strong niche option. If you're a mortgage-only shop, The Leads Warehouse may serve you better. Start with the vendor that best matches your primary vertical and buying style.

Should I use multiple aged lead vendors?

Eventually, yes — but start with one. Using multiple vendors before you've established your baseline metrics makes it impossible to evaluate any of them fairly. Start with your primary vendor, work 500+ leads through a full 30-day cycle, establish your contact rate, close rate, and CPA benchmarks, and then add a second vendor to compare. Two vendors gives you pricing leverage, inventory redundancy, and the ability to A/B test data quality. Three or more vendors is usually unnecessary unless you're running a large team.

How do I know if my leads are good quality?

Three metrics tell you everything: contact rate, bad data rate, and conversion rate by source. Contact rate (percentage where you reach a live person) should be 20-30% for 30-90 day leads. Bad data rate (disconnected, wrong numbers) should be under 15-20%. Conversion rate varies by industry but should be trackable and consistent. If any of these metrics are significantly below benchmarks, the data quality is the problem. Track these by vendor to identify which sources produce the best results.

What's the return policy like for aged leads?

Return policies vary significantly by vendor. AgedLeadStore has a clear policy for returning disconnected numbers and bad data. Other vendors range from generous return windows to no-returns policies. Always check the return policy before your first purchase — ideally, your vendor should accept returns for disconnected numbers, wrong numbers, and data that doesn't match your ordered filters. The best vendors make the return process simple and fast.

Start Testing Today

The best way to find the right vendor is to test them with real leads in your real system. Start with one vendor, track your metrics, and let the data guide your decisions.

Our recommendation: start with AgedLeadStore — broadest selection, DNC-scrubbed, no contracts, and searchable inventory. Use promo code BILLRICE for a discount on your first order.